We identified their unique dope points through in-depth interviews with the Kanna crew. In order to align with these, we embraced a fun approach that made the Kanna brand and site feel more friendly and joyful. In addition, the new brand voice positions Kanna as a technology-powered brand that doesn't lose sight of its cannabis knowledge and high expertise.

We created a website from scratch that better aligned with Kanna's profile. We focused on bringing joy, dynamism, and a better user experience to bring in the feeling of being in a lounge.

Some of the critical elements for this site are movement and color. Not only are the backgrounds leading your navigation and giving you different visual experiences, but in every corner, you can find animated elements that add a layer of dynamism to the page and connect the joyful experience of the brand with even the simplest details.

To top it all off, we improved the user experience by implementing a simplified menu to help them make better decisions. We illustrated information for better understanding, simplified content, added filters on the collection page, and improved both the product page and the shopping cart.