Ecommerce SEO Audit

Analyze your website with our free SEO audit and Free Ecommerce SEO Audit Tool. Get a detailed SEO Audit Report highlighting your website’s strengths and areas for improvement to drive better ecommerce performance.

Benefits of Using Our Free SEO Audit Tool

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Comprehensive analysis of your website's SEO health with actionable recommendations.
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600+ Brands Love Lantern Sol

LanternSol is helping us with fine-tuning our website conversion process and funnel follow ups with our internet leads. I am very happy with their work so far, we increased conversions by 20% within the first 30-60 days

Philip H.
CEO, Owner

LanternSol has been great! We've been able to scale profitable spending while improving the ROAs. On the SEO side, they've increased our top 10 keywords 190% and grew organic revenue 692% within the first 5 months.

Yvonne L.
Partner, SMRTFT

We are so happy with our website redesign by LanternSol!!!! Beautiful craftsmanship and fantastic customer service, we truly appreciate their talents! We were able to add GIFS to our website and they made our products come to life by placing the GIFS in unique places throughout the website design. So awesome.

Colleen S.
Marketing Director, Kanna

LanternSol has helped us move the needle with stats reported back of 150% growth in organic keywords, 10x in the Domain Rating and 38x increase in website backlinks. Look forward to continuing to work with this rockstar team!

Gina Oh
Co-Founder, VP Operations

Jay and the LanternSol team have delivered exactly what we hoped for in terms of a website refresh. They brought real Shopify technical expertise to the table, to enable us to do many things beyond what was possible in the basic block editing. Our website has now changed from feeling overall blocky and basic into feeling sharp, designed, and optimized for action. Very grateful for Jay's dedication to our project.

Craig T.
Owner

Frequently Asked Questions

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What is an Ecommerce SEO Audit?

An Ecommerce SEO Audit evaluates your site’s SEO effectiveness by analyzing its performance against key search engine ranking factors. This process involves assessing your website for technical, content, and keyword optimization. The audit report identifies SEO issues, highlights opportunities for improvement, and provides measurable insights to enhance your online visibility. Search engine optimization is essential for improving the visibility of ecommerce sites in organic search results. While paid ads can temporarily boost visibility, a well-executed SEO strategy is more sustainable and cost-effective for generating long-term traffic and attracting relevant customers.

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What is Ecommerce SEO and Why is it Important?

Ecommerce SEO is the process of optimizing an ecommerce site to rank higher in search engine results pages (SERPs) and increase online visibility. It involves understanding how search engines function, what people search for, and the keywords and phrases they use. By optimizing an ecommerce website for search engines, businesses can improve their search engine rankings, boost website traffic, and ultimately drive more sales.

Ecommerce SEO is essential for online businesses, as it helps drive organic traffic, increase sales, and maintain a competitive edge. When a website ranks higher in search engine results, it is more likely to be seen by potential customers. This enhanced visibility can result in more clicks, more traffic, and increased sales. Additionally, by understanding and targeting the keywords and phrases that potential customers are searching for, businesses can attract more relevant traffic to their ecommerce site, leading to higher conversion rates.

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How Do I Check My SEO Score?

To check your SEO level, use our Free Ecommerce SEO Analyzer, which includes free SEO tools. Enter your website’s URL to get a detailed SEO audit, including an ecommerce SEO audit checklist, site health, keyword performance, and content optimization. Gain actionable steps to improve rankings and drive organic traffic.

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What is the Best SEO Checker?

The best SEO checker depends on your needs and aims to enhance your overall SEO score. Tools like Ahrefs, SEOptimer, and our Free SEO Analyzer provide detailed insights, such as ecommerce SEO audits, keyword rank tracking, and backlink analysis, to help improve search engine rankings.

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Is Your Free SEO Audit Tool?

Yes, our ecommerce SEO Analyzer is a free and easy-to-use SEO audit tool. It provides a detailed analysis of your website, highlighting issues like broken links, missing meta tags, and keyword optimization gaps. This free tool empowers you with actionable insights to improve your site’s SEO performance and rankings. Advanced features, such as keyword tracking and backlink analysis, may require premium tools, but our free version covers essential SEO audit needs and integrates well with Google Analytics.

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What’s Included in a Website SEO Audit?

Our Website SEO Audit provides a comprehensive overview of your site’s performance using tools like Google Search Console, including:

  • Site Health Score (Out of 1000 Points): This score helps you understand the overall optimization of your website and its ability to rank higher on search engines. A higher score indicates better SEO health.
  • Total Pages & Issues Found: Identify all pages on your site along with the SEO issues that need attention, including missing meta tags, broken links, slow loading times, and duplicate content.
  • Page Explorer Insights: Get detailed information about your website’s pages.
  • Page Status: Check if your pages are live and accessible.
  • Title & Meta Description: Ensure your page titles and descriptions are optimized for search engines and user engagement.
  • H1 Tags: Analyze the effectiveness of your H1 tags in structuring content for better ranking.
  • Indexability: Review which pages are indexed by search engines to make sure your valuable content is being found.
  • Domain Rating (DR): Evaluate your website’s overall authority based on the quality and quantity of backlinks.
  • URL Rating (UR): Assess the authority of individual pages on your site, helping you understand which pages are stronger in terms of SEO.
  • Backlink Profile: Understand your backlink profile, including the number, quality, and relevance of links pointing to your site.
  • Keyword Rank Tracking: Monitor how your target keywords are performing across search engines and make adjustments to your strategy based on real-time rank tracking data.
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What are the Benefits of Conducting an Ecommerce SEO Audit?

Conducting an ecommerce SEO audit can have numerous benefits for online businesses. Some of the benefits include:

  • Improved Search Engine Rankings: By identifying and fixing technical and content-related issues, businesses can improve their search engine rankings and increase online visibility. Higher rankings lead to more traffic and potential sales.
  • Increased Website Traffic: By optimizing the website for search engines, businesses can drive more organic traffic and increase sales. More traffic means more opportunities for conversions and revenue.
  • Improved User Experience: By ensuring that the website is mobile-friendly, has fast page speed, and provides a good user experience, businesses can improve customer satisfaction and loyalty. A positive user experience can lead to repeat customers and higher conversion rates.
  • Increased Conversions: By optimizing the website for conversions, businesses can increase sales and revenue. Effective SEO strategies can attract more relevant traffic, leading to higher conversion rates.
  • Competitive Advantage: By staying ahead of the competition in terms of ecommerce SEO, businesses can gain a competitive advantage and increase market share. Regular SEO audits help businesses stay updated with the latest SEO trends and maintain their search engine rankings.

By conducting regular ecommerce SEO audits, businesses can ensure that their website remains optimized for search engines, providing a solid foundation for long-term success.

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Why Conduct Regular Ecommerce SEO Audits?

Regular ecommerce SEO audits are essential to ensure long-term success for your website. They help:

  • Identify and fix issues that could negatively impact your search engine rankings and visibility.
  • Optimize the user experience, which increases the likelihood of retaining customers and generating repeat business.
  • Provide valuable insights to refine SEO strategies, adapt to changing search algorithms, and maintain optimal performance over time.
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How To Perform An Ecommerce SEO Audit?

Due to the significant role SEO audits play in the overall performance of an ecommerce site, the process can sometimes feel overwhelming. To simplify and guide your efforts, here’s a structured list of essential steps for conducting a thorough audit:

  1. Use an SEO Audit Tool: Begin by utilizing a reliable tool like our Free Ecommerce SEO Analyzer to scan your website and identify critical issues. Additionally, leverage Google Search Console to gain insights into URL parameter handling, crawl statistics, and other features that help optimize your site for better indexing and search performance.
  2. Check Technical SEO: Examine key technical factors such as site speed, mobile-friendliness, crawlability, and structured data to ensure a solid foundation for SEO.
  3. Analyze Content: Review your site’s content to ensure pages include optimized meta tags, strategically placed keywords, and high-quality, engaging content that aligns with user intent.
  4. Evaluate Backlinks: Analyze your backlink profile for quality and relevance. A strong backlink profile boosts your domain authority and overall rankings.
  5. Fix Identified Issues: Use the insights from your audit to address common problems like broken links, missing or poorly written meta descriptions, duplicate content, and any other flagged issues.
  6. Track Performance: Continuously monitor your website’s SEO health using tools and analytics. Track metrics like rankings, organic traffic, and conversion rates to measure progress and stay competitive.