Restructure for compliance, clarity and conversion

For this client in the food & beverage category, we optimized their fragmented Amazon listings to improve search visibility, customer trust, and compliance—without changing the product itself.

Needs

Listing OptimizationSEOAmazon Compliance

Industry

Consumer Packaged Goods (CPG)Grocery

Challenges

Listings were flagged or suppressed due to non-compliant main images with added graphics and text. Product variations were published as separate listings, fragmenting customer experience. Reviews were scattered across listings, weakening overall social proof. Users faced confusion when selecting options, leading to drop-offs and missed conversions.

Results

After our partnership with Lantern Sol

Improved Listing Visibility

+108%

growth in total impressions

CTR Improvement

+142%

increase in conversion-driving engagement

ROAs

+25-30%

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Optimized titles and enriched listing details are expected to boost keyword relevance and search visibility. Clearer variation logic and structured presentation simplify customer decision-making, contributing to higher conversion potential. Consolidated reviews enhance trust by centralizing social proof. With compliant images and fully optimized content, listing suppressions are eliminated. The overall storefront now delivers a unified, branded, and seamless shopping experience.