SMRTFT
How We Drove +30M in Revenue Through Paid Ads
SMRTFT, a leader in high-end fitness equipment, had a top-tier product line but were looking to scale their paid advertising efforts to drive sustainable revenue growth and solidify their position in the fitness market.
Needs
Industry
"LanternSol has been great! We've been able to scale profitable spending while improving the ROAs. On the SEO side, they've increased our top 10 keywords 190% and grew organic revenue 692% within the first 5 months."
Results
After 4 years of our partnership with Lantern Sol
Total Revenue from Ads
$30M
Overall ROAs
5.34x
Google Ads Conversions
+1300%
Our strategy focused on three pillars: capturing bottom-funnel buyers with Search, Shopping, and Performance Max campaigns to maximize conversion value; building awareness and traffic through prospecting; and recovering abandoned carts with retargeting on Facebook and Instagram. Continuous testing of video, carousels, and UGC boosted engagement, CTR, and overall conversions.
Full-funnel Google Ads strategy scaled to $15M at 6.1 ROAS.
Performance by area
AD SPEND
+1,677%
CONVERSIONS
+1,365%
REVENUE GENERATED
+$15M
ROAS
6.10
Full-funnel Google Ads strategy scaled to $15M at 6.1 ROAS.
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