Enhancing profitable Google ROAs
"Working with LanternSol has been an absolute dream. They have increased our performance across the board, scaled our accounts while maintaining our desired ROAs, and honestly just do incredible work. I would highly recommend them to anyone seeking PPC work or anything ecom related as their expertise and knowledge far exceeds PPC."
The Challenge
136% Increase In Revenue
44% Increase In Conversion Rate
Enhancing profitable Google ROAs
Based on Cincinnati, Ohio. They elevate people’s trainings with their specialized equipment.
"Working with LanternSol has been an absolute dream. They have increased our performance across the board, scaled our accounts while maintaining our desired ROAs, and honestly just do incredible work. I would highly recommend them to anyone seeking PPC work or anything ecom related as their expertise and knowledge far exceeds PPC."
The Challenge
136% Increase In Revenue
44% Increase In Conversion Rate
Enhancing profitable Google ROAs
Challenges
"Working with LanternSol has been an absolute dream. They have increased our performance across the board, scaled our accounts while maintaining our desired ROAs, and honestly just do incredible work. I would highly recommend them to anyone seeking PPC work or anything ecom related as their expertise and knowledge far exceeds PPC."
Max T. - Co-Founder
The Challenge
CoreMasters was seeing significant sales on Instagram/Facebook, but their Google ROAs were lacking and not profitable.
The account initial had many issues with ad targeting and structure. We were able to revamp the account strategy, while implementing best practices with focus on conversion optimization.
Performance by area
SEO strategies led to 615% growth in top 10 keyword rankings.
We consistently hit & exceeded the monthly ROAS goal for the account
We consistently hit & exceeded the monthly ROAS goal for the account
Enhancing profitable Google ROAs
Challenges
"Working with LanternSol has been an absolute dream. They have increased our performance across the board, scaled our accounts while maintaining our desired ROAs, and honestly just do incredible work. I would highly recommend them to anyone seeking PPC work or anything ecom related as their expertise and knowledge far exceeds PPC."
Max T. - Co-Founder
The Challenge
CoreMasters was seeing significant sales on Instagram/Facebook, but their Google ROAs were lacking and not profitable.
The account initial had many issues with ad targeting and structure. We were able to revamp the account strategy, while implementing best practices with focus on conversion optimization.
Performance by area
Full-funnel Google Ads strategy scaled to $15M at 6.1 ROAS.
Creative testing on Meta Ads boosted engagement and ROAS.
Enhancing profitable Google ROAs
Challenges
"Working with LanternSol has been an absolute dream. They have increased our performance across the board, scaled our accounts while maintaining our desired ROAs, and honestly just do incredible work. I would highly recommend them to anyone seeking PPC work or anything ecom related as their expertise and knowledge far exceeds PPC."
Max T. - Co-Founder
The Challenge
CoreMasters was seeing significant sales on Instagram/Facebook, but their Google ROAs were lacking and not profitable.
The account initial had many issues with ad targeting and structure. We were able to revamp the account strategy, while implementing best practices with focus on conversion optimization.
Performance by area
Full-funnel Google Ads strategy scaled to $15M at 6.1 ROAS.
Creative testing on Meta Ads boosted engagement and ROAS.
Enhancing profitable Google ROAs
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REDESIGN BEYOND AESTHETICS
TARGET
CHALLENGE
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PROPOSAL
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We removed that friction by making clarity a priority. Each product features a descriptive title, visible price, and compatibility tags. Icons highlight key features. Building customer confidence before they even reach color or quantity options.
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Performance by area
Full-funnel Google Ads strategy scaled to $15M at 6.1 ROAS.
Creative testing on Meta Ads boosted engagement and ROAS.
Enhancing profitable Google ROAs
Challenges
The Challenge
"Working with LanternSol has been an absolute dream. They have increased our performance across the board, scaled our accounts while maintaining our desired ROAs, and honestly just do incredible work. I would highly recommend them to anyone seeking PPC work or anything ecom related as their expertise and knowledge far exceeds PPC."
CoreMasters was seeing significant sales on Instagram/Facebook, but their Google ROAs were lacking and not profitable.
Challenges
136% Increase In Revenue
Through our optimizations and campaign expansion, we have managed to scale campaigns while improving ROAs, CTR, buy-to-detail ratio, and overall ad profitability.
$90,000
$180,000
The Challenge
Challenges
44% Increase In Conversion Rate
The Challenge
per click
It's not just about spending, it's about strategy. We didn't just throw more money at the problem. We scaled the brand by making every dollar smarter. We cut waste, improved ad quality, and built a strategic foundation that turned a stagnant account into a high-performing growth engine. This wasn't just optimization—it was a complete business turnaround.
Enhancing profitable Google ROAs
The Challenge
Our strategy was to create a premium, nostalgic, and emotionally resonant shopping experience tailored specifically to Gen X.
The Challenge
We centered the design around “earned indulgence,” blending luxury with subtle 80s/90s inspiration without looking childish. The UX focused on clear navigation, clean product discovery, and trust-building for high-ticket items, while the brand voice used confident, relatable messaging that speaks to Gen X’s life stage.
Visually, we paired sophisticated neutrals with retro accents and high-quality lifestyle photography to deliver a modern yet nostalgic look that feels both premium and personal.
Results
After our partnership with Lantern Sol
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Enhancing profitable Google ROAs
The Challenge
Unintuitive UX/UI with high purchase friction
No structure for technical product information
Weak product imagery, low brand credibility
No calculator for complex peptide dosages
No B2B access control
No affiliate, referral, or subscription tools
Brand feel neither scientific nor approachable
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Redesigned with science-forward, frictionless UX
AI-generated product photography, brand-aligned
Sami B2B lock for gated professional access
Custom calculator for complex peptide dosages
ShopJar affiliate program + subscriptions app
Cohesive identity: authoritative yet approachable
A clean browsing experience that builds trust
‘‘The team lantern saw have done such a fine job on my new website! Especially David I feel undeserving how they went above and beyond to meet my expectations! Thanks so much guys, I’m looking forward to working together on the expansion of this website for us to come!’’
The Challenge
BRIAN G. - FOUNDER
Results
Impact of the new UX/UI Design vs. Previous Period
The goal of this project was to rebuild Beacon's digital presence from the ground up; transforming a technically complex, low-trust experience into a conversion-optimized ecommerce platform built for a high-consideration purchase environment.
The design approach centered on information hierarchy and credibility signaling, structuring PDPs with tabbed content architecture, downloadable technical references, and formula-forward visuals to reduce cognitive load without sacrificing scientific accuracy. Custom calculator logic addressed a key drop-off trigger, while controlled whitespace, typographic authority, and AI-assisted product imagery closed the gap between a research-grade brand and a consumer-ready experience. The early data confirms the approach: within the first week of launch, before any SEO or email/SMS activation, the site generated ~20 new customers, its first subscription, a 50% lift in orders, and 44% growth in gross sales. A direct signal that the UX is reducing friction and the foundation is built to scale.
