Unintuitive UX/UI with high purchase friction

No structure for technical product information

Weak product imagery, low brand credibility

No calculator for complex peptide dosages

No B2B access control

No affiliate, referral, or subscription tools

Brand feel neither scientific nor approachable

Redesigned with science-forward, frictionless UX

AI-generated product photography, brand-aligned

Sami B2B lock for gated professional access

Custom calculator for complex peptide dosages

ShopJar affiliate program + subscriptions app

Cohesive identity: authoritative yet approachable

A clean browsing experience that builds trust

"Working with Lantern Sol was a standout experience from start to finish. What began as a website project quickly felt like a true collaboration. They took the time to understand where we were trying to go, challenged our thinking in the right ways, and ultimately helped elevate the vision far beyond what we initially had in mind.  What really set them apart was their willingness to step outside the boundaries of the project. When we hit issues with systems and integrations that weren’t technically their responsibility, they didn’t disengage, they helped us out. If you’re looking for a team that’s genuinely invested in the outcome, not just the deliverable, Lantern Sol delivers on that in a big way.  We’re extremely happy with the result and appreciate the way they showed up throughout the entire process."

The goal of this project was to rebuild Beacon's digital presence from the ground up; transforming a technically complex, low-trust experience into a conversion-optimized ecommerce platform built for a high-consideration purchase environment.

The design approach centered on information hierarchy and credibility signaling, structuring PDPs with tabbed content architecture, downloadable technical references, and formula-forward visuals to reduce cognitive load without sacrificing scientific accuracy. Custom calculator logic addressed a key drop-off trigger, while controlled whitespace, typographic authority, and AI-assisted product imagery closed the gap between a research-grade brand and a consumer-ready experience. The early data confirms the approach: within the first week of launch, before any SEO or email/SMS activation, the site generated ~20 new customers, its first subscription, a 50% lift in orders, and 44% growth in gross sales. A direct signal that the UX is reducing friction and the foundation is built to scale.

Before

Dense layouts competing for attention

Inconsistent visual rhythm

Product value not clearly framed

No calculator for complex peptide dosages

After

A clean browsing experience that builds trust

Calm, gallery-like presentation

Strong visual hierarchy and flow

Elevated brand perception

Improved readability and product focus

Stronger conversion paths across all pages

Scalable design system for future growth

‘‘The team lantern saw have done such a fine job on my new website! Especially David I feel undeserving how they went above and beyond to meet my expectations! Thanks so much guys, I’m looking forward to working together on the expansion of this website for us to come!’’

The goal of this project was to elevate the brand’s digital presence while creating a conversion-ready ecommerce experience that scales across products, collections, and custom work inquiries.

The design approach prioritized restraint and intention, allowing structure and rhythm to shape the experience. Visual decisions were made to reduce friction, reinforce focus, and create a sense of confidence throughout the journey. The interface balances clarity with warmth, using consistency and proportion to guide attention while maintaining a quiet, refined presence across every interaction.