A vegan face lift for a magical brand

Needs

WEB RE-DESIGN & SHOPIFY DEVELOPMENT

"LanternSol was very patient to understand what my goals were. He was super quick to deliver to very tight timescales and accommodating of my numerous changes while I consulted with my team. He also had interesting new ideas which we implemented. Would highly recommend and use again. Thank you very much."
Ekwy - Founder

The Challenge

Equi wanted a facelift for their brand and a way to engage with shoppers with a new means — subscriptions. Because Equi wasn't allowing users to make repeat subscription purchases on their products, they were leaving a lot of money on the table.

Custom Website Built

We implemented a complete revamp of the website to help highlight some of the unique advantage points of the product. In additional, we created the functional components for bold subscription purchases.

Improve Organic Traffic

Combining strategies to shape the website as good as possible to improve their SEO and the way Google and customer interact with it: extensive keyword research, HTML header optimization, GSC troubleshoot, internal linking, off-page link building.

End-To-End Goal Conversion For Clean Analytics

Without understanding your data, it's impossible to know what's really driving the results. We implemented end-to-end conversion tracking so we could better understand the various touch points customers experienced in their lifecycle, and honing in on which channels to double down on.