Restoring Brand Control and Reigniting Organic Growth

Challenges

The challenge for Printing Supplies Direct was clear: unauthorized resellers were undermining listings, reducing brand authority, and slowing organic growth. By enforcing Brand Registry, removing resellers, and optimizing PPC campaigns, we stabilized pricing, strengthened listing authority, and unlocked explosive organic growth. Within just two months, organic revenue became the primary driver of total sales, PPC efficiency improved, and overall profitability increased dramatically. The strategy proved that brand control plus targeted advertising drives sustainable, scalable growth.

Surpassing ROAS & Scaling Revenue

Built on a data-driven foundation of brand control and performance optimization, the account overhaul focused on stabilizing listings and amplifying organic reach. With Brand Registry enforcement and strategic reseller removal, pricing normalized and listing authority strengthened across key SKUs. Streamlined PPC campaigns shifted focus toward high-intent buyers, combining smart keyword segmentation with refined bidding and negative-match pruning. Within weeks, improved visibility and click efficiency reignited organic traction unit sessions rose 31%, cost per order dropped 21%, and organic revenue surged nearly 30%.

Boosting Revenue and Deliverability

Email performance has been exceptionally strong in the last 3 months, gaining a total attributed email revenue of $287,386.39, from 17.27% to 26.46% of total store revenue. Email deliverability shows great progress, with a reduced bounce rate of 0.29% (a decrease of 41.83%), a spam rate of 0.03 (a 22.59% reduction), and a lower unsubscribe rate of 36%. We've consistently maintained our target open rate of 61.1%, click rate at 1.98%, and placed order rate of 0.13%, reaffirming the effectiveness of our email campaigns.