Revitalizing a legacy through modern website migration

Windy Valley is a family business that hadn’t updated their website since the 90s. Although they still ranked well for their keywords, the brand image could drastically use a more modern design. Furthermore, they wanted to migrate to a more modern website platform as well— Shopify. Part of LanternSol’s challenge was ensuring a beautiful website design, while also retaining all of their SEO brand equity with a website transfer.

After that, we created a 301 redirect mapping to preserve all of their SEO. As mentioned in the challenge, they had built up a significant amount of brand equity that was really important to conserve as far as their SEO goes.